When a crisis strikes, a brand's response can make or break its reputation. Learn from the best and worst of crisis ...

PR is an investment in business growth ... From a tactical perspective, building audience trust is a multichannel effort that ...

That's a staggering decline! It illustrates how crucial it is to handle brand changes carefully. Effective PR crisis management could have made a profound difference here. First, engaging with key ...

In the complex world of healthcare, where lives often hang in the balance, clear communication and trust are paramount.

Defamation is a false statement, either written or oral, that harms the reputation of another person. In order to recover for defamation, a victim must establish that 1) the statement was false 2 ...

When many think of crisis PR, they imagine shadowy string-pullers ... Behind the boom in demand for crisis management, he says, are three factors: changing technologies, changing audiences ...

These categories include corporate reputation management, crisis management PR, social media PR campaigns, and integrated ...