Choosing a PR agency can be a bit like dating: You need a partner who aligns with your values, culture, style and budget.

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

Deciding how to allocate your budget between PR and marketing depends on your business goals and market position. A new brand may prioritize PR to build credibility, while an established business ...

The country is just embarking on the first strategies to achieve the efficiency objectives established more than five years ...

Nearly half (45%) of PR pros’ budgets could be impacted by their ability to reach their goals, but they are split on whether one of their top reporting metrics, reach and impressions, is even reliable ...

Jeff Beringer, Golin's chief artificial-intelligence officer, spoke about developing AI tools and partnerships and in public ...

For the ninth year running, this program aims to support organizations' goals through PR services such as media relations, social media, messaging workshops, video creation, media trainings and more.