Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...
One of the winningest brands in Ad Meter history enters the Hall of Fame on the 30th anniversary of a record-setting Super ...
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...
Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...
PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...
While there are many opinions about the best celebrity-centric Super Bowl commercials, one that often comes up — Britney Spears, Beyoncé and Pink’s Gladiator-themed Pepsi ad — actually never aired ...
The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...
Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.
Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.