Purple toothpaste is growing in popularity on TikTok but does it work? ... "I love the Crest 3D white Brilliance Toothpaste ($20, for a pack of three)," Dr. Goldman says.

"People use purple toothpaste in an effort to whiten their teeth," dentist Naomi Levy Goldman tells PS. "Most people know ...

This product continues Colgate’s oral beauty journey, following the success of its Optic White Purple Toothpaste, introduced in 2024, coupled with High Cleaning Silica and Core Shell Silica, ...