Learn how Lynn Teo, CMO of Northwestern Mutual was able to transform her organization to unlock more value from marketing to ...

Market research When designers and businesses gather useful information about the needs and preferences of their potential customers in order to help them design products. Primary research ...

Market research has been trending downward ... we’re not collaborating, and we can’t design products that our consumers will love. This sets marketing professionals up for failure when ...

In the world of design, Product Design and UX Design are two key roles that often get confused. Both play essential parts in ...

This business solutions opinion article explores the psychological challenges faced by traders and the role of intuitive ...

Achieving product-market fit (PMF) is the holy grail for any business. As founders, we often start our journey with a ...

If a product is unique or has a significant differentiation, a fab shop can diversity revenue and decrease its revenue ...

new product design decisions, and new product forecasting models. Students will learn to use several statistics software packages such as MEXL, SPSS, and Number Analytics. Prerequisite: Marketing ...

Brands often rely on scraping the web and monitoring social media to understand what customers are saying about them and get ...

Is there a better way to approach the employee experience? The authors challenge traditional paradigms by proposing that work ...

You will study the fundamentals of maths and science, electrical, electronic and mechanical principles, and simulation and fluid dynamics, as well as the functional and market-led requirements of ...