Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Product marketing is a jigsaw puzzle that you can solve if you have the right strategy to piece it together From setting good goals to tracking your performance, a great marketing strategy ...

And creating a new product category? That’s one of the most high-risk, high-reward strategies in product marketing. When you ...

Digital marketers have to navigate new marketing technology in the industry. Are you one of them? Read about the trends ...

In today’s fast-paced digital landscape, visual storytelling has become a crucial element of successful marketing strategies.

Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Venture-capital firms shared the creator startups they saw as promising in 2024, from AI companies to influencer-marketing ...

T here are many tech startup companies being founded from the ground up—and they’re encouraging to see. However, keeping them ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...

More and more, I have noticed advertisements boasting meaningless language and deceptive calls to action. This week, let’s ...