(THE CONVERSATION) In the September 2024 NFL ad announcing Kendrick Lamar as the halftime performer at Super Bowl 59, the 37-year-old rapper stands before a colossal American flag, feeding footballs ...

Kendrick Lamar says to expect "storytelling" at the Super Bowl LIX halftime performance in New Orleans on Sunday night.

Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots ...

Ahead of his Super Bowl halftime show, a look at how the rapper has turned introspective rhymes into his own visual language.

For non-sports fans, the Super Bowl is less about the football component and more about the fanfare that comes with it – ...

It's so nice of the Philadelphia Eagles and Kansas City Chiefs to schedule their football game around Kendrick Lamar's ...

In 2022, Lamar was a supporting performer during the Super Bowl 56 halftime show. The “legends of hip hop” lineup also ...

Before he was a Pulitzer prize winner with nearly two dozen Grammy awards under his belt, he was a student in Compton. Famed ...

Drake vs Kendrick Lamar is the biggest beef in recent rap history. It’s a fight that’s gone miles beyond the usual lyrical ...