ALLENTOWN, Pa. - The otters at the Da Vinci Science Center are ready to make a splash right in the palm of your hand. This is the official start of the 24/7 WFMZ-TV OtterCam.

When a company connects with customers’ emotions, the payoff can be huge. Yet building such connections is often more guesswork than science. To remedy that problem, the authors have created a ...