Roblox CTO Dan Sturman talks about how the company is building tools for developers, the challenges of building a tech stack for the masses and its foray into virtual currency.

To further support creators, Roblox is going to roll out a “Price Optimization” tool that will run tests to help developers identify the best price for in-experience purchases.

The new tool, the Roblox Assistant, builds on previously announced features that let creators build virtual assets and write code with the help of generative AI.