A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters ...

If dedicating yourself to Business to Business (B2B) is difficult in and of itself, doing so in a company focused primarily on the Business to Consumer (B2C) market requires a good dose of heroism.

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...