Hope College makes the following logo files available for print ... in promotion of products or in other sales materials without the express permission of the Hope College Office of Public Affairs and ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Changing or replacing your existing logo is tantamount to divorce. The ramifications can wreak havoc on your marketing, your brand, your advertising, customer loyalty and, ultimately, short- and ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to provide the ...

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

Today, branding is not about slapping logos on various media ... How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]by Kerry O'Shea ...

Sean Gardner discusses how dealership teams can drive sales and customer loyalty through personal marketing strategies.

The PepsiCo-owned beverage is unveiling Wednesday a new logo and ... change in marketing is essential for Mountain Dew.

Licensing lets you instantly tap the existing production, distribution and marketing systems that other ... amount to a small percentage of the sales price but can add up quickly.

Trademarks and Licensing exists to protect and promote the marks, names and logos of Western Michigan University ... exclusive rights to sell WMU merchandise on campus property. Any sales from ...

(Nasdaq: SEER), a leading life sciences company commercializing a disruptive new platform for proteomics, today announced a co-marketing and sales agreement with Thermo Fisher Scientific, the world ...