It's fairly new but already seriously beloved by reviewers who appreciate the sheer wash of color, high-impact shine, and non-sticky finish. And if you love ... the creator applies one to each cheek ...

Maybelline's Cheek Heat gel-cream blush because, don't get me wrong, we love Glossier Cloud Paint ... with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!