PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking for the best half-up, half-down, or updo hairstyle? Check out these flattering celebrity hairstyles for women over 60 ...

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If your New Year’s resolution is to be braver, let top hair colorists lead the way. This January and beyond, you can expect ...

Our 12-tester panel included members with stick-straight fine strands, thick strands, curls and coils, dry scalps, eczema, and color-treated hair. Notably, none of these testers had used shampoo ...

The study mentions that "the red-headed recessive variant gene MC1R may have evolved (and therefore exists today) as the ...

Washing your hair regularly is an essential part of any typical grooming regime. But a third of women over the age of 65 only get the shampoo out once a week, according to a study. Experts have ...

"Silicones can provide benefits like reduced split ends, improved resistance to humidity, and smoother, shinier hair," one expert told Newsweek.

Celebrity colorist Rita Hazan, known for creating iconic looks for people like Beyoncé, leads the industry in predicting 2025 ...

Bobbi Brown says Jones Road Beauty’s The Lip Kit products help make lips “look a little bit fuller.” Here’s where to buy the ...

From rich, mocha browns to warm blondes and reds, Rita Hazan predicts the top hair colors we'll see this year.