Content marketing can take many forms. You can get creative with it, or you can use well-established practices that have ...

Chryssie Swarbrick shares the top five mistakes small business owners make on social media and how to avoid them.

The event provided practical tips for effectively utilising social media platforms for branding and business expansion, ...

It has ramped up scrutiny of online, often illegal, financial promotions, recognising the significant increase in notoriety ...

“It is often easier to build trust with people than corporate brands,” says Dan Shapero, chief operating officer at the ...

Here are five steps to creating a solid social media content plan and gaining the momentum you need to reach your audience.

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years.  As the Harvard Business Review writes, an analysis of poll data ...

Adopt strong cybersecurity practices today: limit what you share, be mindful of what you post online and report and block suspicious activity such as phishing attempts and scams.

A year after Pinterest first began allowing advertisements from prescription drugmakers and prescribers, Publicis Health Media has accumulated several tips and tricks for pharmas seeking success on ...

So in this post, I’m going to define social media optimization and provide tips, checklists, and tools to optimize your marketing efforts on the following platforms: But unlike search engine ...