Southwest built its brand on being a customer-friendly alternative to its competitors, and changing its free checked bag ...

Southwest Airlines, which long stood out amongst competitors for its low-cost, no-frills model, is starting to re-evaluate ...

The policy shift suggests a growing influence of activist investor Elliott Investment Management at the airline. The hedge ...

Southwest will start charging customers to check bags, launch basic economy tickets in a bid to drive up revenue.

Southwest Airlines will start charging for checked bags on May 28. See how fees compare to other airlines and who still ...

Atria Investments Inc boosted its position in shares of Southwest Airlines Co. (NYSE:LUV – Free Report) by 5.1% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 24,545 ...

Southwest Airlines' viral dig at the Mavericks has fans fired up on social media. The shade comes days after the airline's ...

Arizona State Retirement System grew its holdings in Southwest Airlines Co. (NYSE:LUV – Free Report) by 1.5% during the 4th ...

As recently as its September investor day, Southwest lauded the two free bags policy as “far and away the top feature” ...

Southwest Airlines lowered its forecast for first-quarter 2025 fuel costs, according to a filing with the SEC earlier this week. The airline now expects fuel to cost $2.35-2.45/gal on average over the ...

Southwest Airlines will be removing its free-check bag benefit from many fare classes. The airline will still provide free ...