Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

On Wednesday, Starbucks Corp.’s new chief executive, Brian Niccol, laid out a bold turnaround plan for the coffee chain, with ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street, the ...

Starbucks’ new strategies are rooted in the same foundational principles ... The huge run-up in the stock price in August on ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

Luckin Coffee, China’s coffee chain, has reported impressive sales figures, outpacing its major competitor Starbucks (NASDAQ: ...

Starbucks (SBUX) is trying to brew up a new chapter with its baristas as the coffee giant attempts a wider turnaround in its ...