Utah Gov. Spencer Cox has been working “diligently” to keep Sundance Film Festival returning to Park City, Utah, he said at a press conference Thursday.

Utah's challengers are reportedly offering strong incentives to lure the event out of the Beehive State. Colorado lawmakers, for example, are looking to offer up to $34 million in tax incentives for a festival that sells over 100,000 tickets and brings in more than 10,000 out-of-state visitors, the Durango Herald reported.

Park City's Main Street will be pedestrian-only during the 2025 Sundance Film Festival, according to Park City Police Chief Wade Carpenter.

Park City’s Main Street will be closed to cars during the 2025 Sundance Film Festival. It’s the first road closing of this kind in the event’s history.

Whether the Sundance Film Festival remains in Utah or moves to Boulder, Colorado or Cincinnati, Ohio in 2027, the 2025 gathering will see some big changes. And we don’t mean on screen. Rather on the streets — Park City’s often congested Main Street.

Park City business owners hopeful after car-free announcement during Sundance Film Festival