LEGO Horizon Adventures shares some similarities with The Skywalker Saga, but it's taking an interesting approach to the ...

Transgender Idahoans described themselves as “trapped,” “stuck,” and “waiting” to be who they are when they conformed to ...

"The Lego Movie," with its catchy "everything is awesome" refrain and which included some humorous tropes about adulthood to target a wide audience, enjoyed massive success for an animated movie when ...

TikTok content creator Carly ( @carlylynn__) shared the find in a recent viral TikTok, writing, “I wanted to add a ‘mini bar’ ...

Through Sept. 28, Target is having a Lego sale on kits for both adults and kids, with a variety of themes and interests ...

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McLaren and Lego have a long history of partnerships, with the unlikely duo teaming up on a number of highly complicated kits, including 1:8 scale versions of the Senna GTR and MCL36 F1 race car.

Kim is a Yorkshire-based freelance writer who focuses on Lego and video game-related content. She's the co-creator of GameSpew.com and ThatBrickSite.com, where you'll find most of her work.

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The strategy is a sign of the rising significance of creator culture to brands, a trend that has led companies like Target to shake up their internal marketing. The Cuddle Collab, which spans a ...