Just days after Thunderbolts hit cinemas, Marvel Studios pulled off a cinematic sleight of hand and rebranded the antihero ...

For years, creators have been chasing virality and hoping the money follows. But today, some of the most successful creators ...

More than anyone, sales professionals know when there is uncertainty in the air. Here's how to be more effective in ambiguous ...

Understanding and Adaptation Marketing strategies were not conceived with disruptors like the coronavirus even remotely in mind. But responding to the business challenges the pandemic has wrought is ...

North American theaters saw a solid turnout this weekend, as Warner Bros.’ (NASDAQ:WBD) Final Destination: Bloodlines debuted atop the box office with a $51 million opening, leading the domestic ...

Marketing costs for Nigerian releases remain “very high”, ticket paying audiences are not adventurous in what they will watch. The result is that arthouse and indie movies are still struggling ...

Devising a digital marketing content strategy for their products with lifespans that stretch into multiple years can be difficult for brands. They know they need to keep their customers engaged, but ...

Disney's revived creativity shows in the box office, and the 2025 movie pipeline promises blockbusters on a monthly basis, including Lilo & Stitch and Avatar: Fire and Ash. Disney+ continues to ...

For decades, Chinese video games and American gamers just didn’t mix. US audiences were receptive to all manner of weird and wonderful experiences, from Finnish Angry Birds to Japanese Pokémon ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...