Although Amazon Ads was well-known for lower-funnel ads, it wasn’t well-known for its upper-funnel ads. With 75.2% of the ...

Ten of the takeaways from his presentation were: Upper-funnel campaigns have a greater impact; “Delayed effects” generate two-thirds of ad impact; A “halo effect” delivers half... We’re long-term ...

This presents an interesting challenge when we think about where CTV belongs in a marketing funnel, writes Andrew Mullins, director of programmatic at Realtime Agency.

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

And those that added upper-funnel tactics to campaigns that covered the mid and lower funnel were able to boost ROI by 13%. It’s easy to see why, when you think about it. A brand that purely invests ...

Ten of the takeaways from his presentation were: Upper-funnel campaigns have a greater impact; “Delayed effects” generate two-thirds of ad impact; A “halo effect” delivers half... We’re long-term ...