Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM ... Key features: How to get ...

However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out of date. The industry has been stuck in a time warp, and marketers ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

A red hat is just a red hat until MAGA stitching makes it valuable. Those who find Trump’s mixing of politics and marketing objectionable are swimming against the cultural zeitgeist. They should ...

Susan Theder is the chief marketing and experience officer at FMG Suite.

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To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual trend forecast - What's Next 2025 Trend Report. It shows that in 2025, the TikT ...

"Go in blind and avoid the marketing," the user advised ... declaring that Companion redeemed January with its perfect mix of horror and comedy. They found the film genuinely funny at times ...

Supermarkets are planning strategies and products to satisfy consumers. Here are 10 trends to watch for in 2025.