Utah Hockey Club’s path to securing its official team name has gotten a bit harder. The United States Patent and Trademark Office rejected six of the names the team filed under intent-to-use ...

So if the Utah Hockey Club wants to be the Utah Yeti or Yetis next season — as members of the organization have certainly hinted at — the team will have to find a way around those issues.

Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next? The Club has three months to appeal the rejection of the ‘Utah Yetis’ trademark application.

It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they're down to three other names: Utah Wasatch ...

The Utah NHL team has narrowed its name options to Utah Hockey Club, Utah Mammoth, and Utah Wasatch. The name "Utah Yeti" was dropped due to trademark issues with the cooler brand Yeti.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

SALT LAKE CITY — The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season. The franchise will use a final round of fan ...

The Utah Hockey Club said it couldn't reach a deal with YETI coolers, so it's putting three name options up for a fan vote at the next four home games.

Yeti is not a hockey team, but now caters to an NHL audience. There is overlap. Whether that completely blocks the trademark is probably unlikely, but it’s an added obstacle in an already ...

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski reported Wednesday the team will not move forward ...