Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres® (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced that its ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...