The 75 Hard challenge has a series of strict rules to follow — from two workouts a day to zero cheat meals — for 75 days ...

With beer sales flatlining, Anheuser-Bush is looking elsewhere to boost its bottom line. So, it’s tapped in UFC boss Dana White to help create the company’s newest energy drink.

Last year, police departments in St. Louis, where the company is based, cut ties with 1st Phorm after its cofounder Andy Frisella made offensive comments about female police officers on his podcast.

Wright tells Vox that her 11 push-ups directive comes from the 12th edition of American College of Sports Medicine Guidelines ...

Andy Frisella is an American entrepreneur, author, and podcaster, best known for his work as the CEO of the supplement company 1st Phorm International. He is also a co-founder of the popular podcast ...

“And I’m drinking a gallon of water a day.” The “75 Hard” challenge, created by Andy Frisella in 2019, is a popular social media trend aimed at building mental toughness.

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Created by entrepreneur Andy Frisella, 75 Hard is not presented as the average fitness craze but rather as a "mental toughness program." "Think of this as an ironman for your brain," the website says.

The 75 Soft Challenge is an unofficial, modified version of the also-popular 75 Hard Challenge, a mental toughness program developed by Andy Frisella, the CEO of 1 st Phorm and a well-known public ...

The challenge was created by podcaster and CEO of supplement company Andy Frisella back in 2019 but it has soared in popularity in recent years. Participants post accounts of their attempts to ...