Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming ...

Apple today announced the M5 chip, its next-generation chip for the MacBook Pro, iPad Pro, and Vision Pro. From Apple's press ...

Apple's latest M5 silicon chip is here and it's debuting not just with an iPad Pro, but a new MacBook Pro as well.

Eddy Cue says he doesn’t think having multiple products named Apple TV will be a problem. ...

Apple today updated its Vision Pro headset with its next-generation M5 chip and a more comfortable Dual Knit Band. The ...

Then, Apple rebranded its streaming service this week by dropping the “+” and people lost their minds. That’s mostly because ...

Apple’s long-rumored smart home display hub may finally launch in Spring 2026, according to Bloomberg ’s Mark Gurman, but at ...

Apple will increase investment in China, the company's Chief Executive Tim Cook said during a meeting with the country's ...