Navigate the celebrity-filled SXSW 2025 with our insider guide. These are the hotspots and events where you're likely to encounter A-listers.

Waymo on Tuesday began offering robotaxi rides in Austin, Texas, through the Uber app. The launch sets up Waymo to showcase its driverless technology to the 300,000 expected attendees for Austin's ...

Austin resident's Books, Beer, and Baklava, a book exchange in contrast to SXSW, goes viral, now has to buy over 200 baklava ...

Join Fast Company at SXSW for three days of captivating conversations, innovative activations, live musical performances, and ...

Starting today, if you call an Uber in Austin you can match with a self-driving Waymo vehicle. The launch in the Texas ...

Uber users in Austin now have a choice between a Waymo robotaxi and a human driver. The two companies officially launched ...

Today at SXSW® EDU, Turnitin, a leading provider of technology solutions in academic integrity, introduced its latest product, Turnitin Clarity. In the age of AI, Turnitin Clarity touts a variety of ...