Netflix’s big bet on the NFL and Beyoncé seems to have paid off. It’s not an exaggeration to say that Netflix had a lot on the line with two live NFL games on Christmas Day. It’s not just that the streaming giant paid $150 million to show the games as part of a three-year deal,

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

Beyoncé performed live in her hometown as the Houston Texans went head-to-head with the Baltimore Ravens on Christmas Day. The Grammy-winner wore a bedazzled Western look, complimented by a massive white fur coat and matching cowboy hat.