Microsoft is now tricking users into thinking Bing search is Google
Is imitation really the best form of flattery? In an effort to get more people to use Bing, Microsoft appears to be disguising its Bing searches as Google ones for any users seeking to ditch Microsoft's default for the world's most used search engine.
Desperate for Bing Users, Microsoft Creates Sneaky Search Interface That Looks Like Google
This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google Doodle-esque cartoon, regular Bing results are displayed.
Bing is using a clever new trick to convince users into thinking that they're using Google by changing the look of the site.
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