Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

If we have learned anything about Sanders, it is that his principles are beyond reproach. We can thank his mother, Connie, ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Deion Sanders had a personal falling-out with Nike years ago but is now working at a college that requires him to wear the shoe company's apparel. Sports newsletter 🏈's best, via 📧 Studio IX ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Deion Sanders (instagram) *Deion Sanders is back under contract with Nike despite saying he would never again work with the sports conglomerate after their first relationship ended years ago. In ...

Deion Sanders, at least while representing CU football, will wear Nike. For now. Included in the five-year contract approved late last month by CU’s Board of Regents and provided to The Denver ...

When Deion Sanders left Jackson State University, many questioned if Under Armour would be making the transition, too. Well, low and behold, Coach Prime mended fences with Nike and returned after ...