"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across top franchises like “Harry Potter” and

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys announced the company is re-renaming its streaming service. Bloys acknowledged that recent strategy shifts prompted “commentary for many of our fans and observers who suggested that the HBO brand should therefore return to the name of the service.

Dominic McLaughlin will play the role of Harry Potter, Arabella Stanton is Hermione Granger and Alastair Stout is Ron Weasley. More than 30,000 actors auditioned for the lead roles since HBO launched an open casting call last fall. Filming is expected to begin this summer.

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Photo by Warner Bros. Pictures/Sunset Boulevard/Corbis via The comic book movie world is lousy with director’s cuts. There are the Donner cuts of Superman and Superman II, a version of Daredevil with Coolio in it,