Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...