The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

The pre-show will go on and on as the exhibition giant will introduce a "platinum spot" advertising window on July 1 ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Memorial Day weekend set moviegoing records, and a lot of the sales went to AMC as the largest theater chain. AMC stock is ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...