Tennessee athletic director Danny White was clear during an interview about the only pathway to solve the dilemmas in college ...

The Arizona State Sun Devils star quarterback has used his NIL earnings to honor a school legend with a donation to the Pat ...

Any questions about whether NiJaree Canady's NIL deal to join Texas Tech softball can be put to rest. It's been a bargain for ...

Stakeholders must go with the flow until rules are figured out at the college level and high school sports can follow the ...

Maryland officially welcomed AD Jim Smith to the Terrapin family this week, holding a press conference and discussing a wide ...

NiJaree Canady became the the first softball player to net a $1 million NIL deal; now, she's leading the Red Raiders to ...

NiJaree Canady is one of the biggest stars in college softball. Here's a closer look at the Texas Tech pitcher, including her ...

Texas A&M Aggies quarterback Marcel Reed isn't just raising his value on the field, but in the NIL world as well. According ...

Tennessee guard Zakai Zeigler is suing the NCAA for another year of eligibility, claiming he could lose up to $4 million in ...

The American Athletic Conference is reshaping its NIL game with a new business arm aimed at helping member schools compete financially with powerhouses.

After dominating college basketball, the 7-foot-2 center is redefining life after hoops—with LinkedIn, brand deals, and a potential media career.

Texas A&M QB Marcel Reed has signed an NIL deal with private jet company ENG Aviation Group, which aids in transporting ...