Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

Yarden Garzon won't get the send off at Assembly Hall that Teri Moren envisioned. Here's what she said about the three-year ...

One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Cooper Flagg may have earned much more through NIL deals in a single season at Duke than he will in salary during his rookie ...

Basketball analyst Aaron Torres believes the days of young college basketball stars jumping straight to the NBA could be over soon.

Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

After missing three of the last four NCAA Tournaments, Louisville baseball is back in the postseason. How NIL spending helped ...