Tarts Bowl. An anthropomorphic Pop-Tart named Strawberry captured the internet’s attention last December when, as a reward to victorious Kansas State, its toasty funeral produced a seemingly delicious postgame snack.

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ceremony here:

The trouble with being a Pop-Tarts Bowl mascot is that other college football mascots might want to eat you. Miami’s Sebastian the Ibis tried to chow down on the Frosted Hot Fudge Sundae Pop-Tarts mascot during the second half, which was very rude for him to do!