Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four years since its founding.
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under fire for one of its marketing strategies
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
This was the year of the post-human Super Bowl commercial
Given how many tech products have added unnecessary and undercooked AI features to their services, it’s no surprise that AI ...
Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial
The overthinking. The second-guessing. The compromise. It's a familiar song. But thanks to poppi, those feelings are now a ...
Two Texas brands, HTeoO and poppi, launch limited-time drinks
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big Influencers
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
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Ice tea chain HTeaO links with poppi to launch new beverages
US-based iced tea franchise HTeaO has announced a collaboration with prebiotic soda brand poppi to launch three beverages that blend iced teas with sodas. The limited-time offerings will be available ...