A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...
Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...
Olipop raised $50 million in a Series C funding round that valued the prebiotic soda brand at $1.85 billion as it competes with rivals like Poppi. Olipop is the top non-alcoholic brand in the U.S., ...
The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...
A million memes were born the moment Kendrick Lamar looked directly at the camera.
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...
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