A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...