Just 7 years after its founding, Olipop is valued at $1.85 billion. The prebiotic soda category, led by Olipop and Poppi, has ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A&W is jumping on the old nostalgia train with a summer release aimed directly at those who fancy the delicious flavors of a ...

A marketing stunt involving $25,000 Poppi vending machines has backfired spectacularly for the prebiotic soda brand — and its competitor Olipop is reaping the unexpected benefits.

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

A million memes were born the moment Kendrick Lamar looked directly at the camera.

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...