From wrestling to track and field, Haryana athletes have dominated but badminton is a sport that isn't big in the state.

P.V. Sindhu's struggles analyzed by coach Agus Dwi Santoso, emphasizing the importance of mental strength in badminton.

How have the BWF rankings hanged for top Indian badminton players like Sindhu, Lakshya, Satwik-Chirag and co.?

Anup Sridhar's move to coach Singapore’s badminton team has highlighted the country's faith in his expertise and experience.

The two World Championship medals of B Sai Praneeth and HS Prannoy come to mind immediately, as the likes of Anthony Ginting, ...

Let's travel back in time and see some of Bollywood's most famous brides, who on their wedding day embodied the allure and heritage of Sabya's designs.

Stay up-to-date with the latest in sports, from cricket series and hockey tournaments to badminton championships and beyond. We bring you highlights, player performances, and expert analysis across ...

Ning, as an ambassador, has come to an end. She is a brand ambassador for several companies, including Puma, Hoop, and ...

India double Olympic medalist shuttler PV Sindhu will sign a four-year deal with a leading sports equipment brand for four ...

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...