In June 2024, GM injected another $850 million into Cruise, bringing its total spend on the company since acquiring most of Cruise’s shares in 2016 close to $10 billion. In September, Elshenawy, president and chief technologist of Cruise, threw a huge party for Cruise staffers that some read to be a sign that the company was moving forward.

General Motors is laying off off roughly half of its employees who remain at its discontinued Cruise robotaxi business.

General Motors Co. is cutting almost half of the workforce in the Cruise driverless car unit, according to an internal memo and people familiar with the matter, part of a previously announced plan to halt robotaxi service and absorb the operations into its broader business.

The robotaxi business is largely being abandoned in favor of autonomous technology for personal vehicles—specifically, GM’s Super Cruise system, which it has installed in many of its newer models. GM’s shift to Super Cruise is two-fold: First and foremost,

General Motors' Cruise robotaxi unit laid off approximately half its workforce Tuesday, as the automaker completed a previously announced plan to buy out remaining investors and refocus on self-driving cars for individual owners.