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New Balance has a new global ambassador in global superstar Rosalía.

In a joint statement, Wolf Kasteler partners Annett Wolf and Annick Muller said, “They’ve consistently brought passion, ...

Rosalía's choice fits with the positioning that New Balance seeks to project: a brand that challenges the established ...

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Ramping up momentum for its latest campaign, New Balance has unveiled its latest ambassador: Rosalía. Since making her breakthrough with 2018’s ‘El Mal ...