Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

“B2B marketing can often be dry, with a specific focus on logical arguments. We selected Avanade’s campaign as our case study of the month as a great example of the power that emotion and storytelling ...

For the last few years, Econsultancy’s Future of Marketing survey has painted a picture of an industry where any thoughts about the future were obscured by what was happening in a marketer’s ‘right ...

From healthcare to travel, multiple industries are investing in generative AI technology in order to enhance products and services. Beauty and cosmetics is no different – an industry already at the ...

Retail return rates are soaring. According to data from Rebound, UK retail returns were 26% higher in November 2022 compared to the same period the year before. Similarly, Salesforce noted a surge in ...

Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...