Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.

Clustering takes segmentation further by grouping consumers based on deeper, data-driven insights (e.g., behaviors, values and needs) rather than surface-level characteristics. With the right data, ...