Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

AI-enhanced platforms: Salesforce, HubSpot, Demandbase, SalesLoft, Zoominfo and others are layering in intelligent agents. AI-native tools: Post-2020 platforms like Clay and Zapier rethink core ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with ...

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the ...

3. Integrate your martech stack with a cloud data warehouse or data lakehouse Most (56.2%) of those surveyed for the State of Martech 2025 report integrated their martech stack with a cloud data ...

Jay Mandel is a multi-faceted entrepreneur, professor, consultant, coach, and author of "Brand Strategy in Three Steps (Kogan Page, 2023)." His transformative journey from corporate America to ...

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For ...

AI’s effect on website traffic is similar to what we saw when Google rolled out featured snippets. When users get a complete answer directly from an AI tool, they often stop searching — AI effectively ...

I learned about Flodesk from a CRM expert I employed to build systems for my content marketing agency. And, man, do I wish I had come across this tool years ago. It’s categorized as an “email ...

Having started her career in advertising in 1994, Angelina Eng rose to executive leadership roles, significantly influencing the progression of digital media, marketing, ad operations, and analytics.

When setting up brand awareness campaigns, clearly define your messaging and targeting. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience.