In quantitative data analysis you are expected to turn raw numbers into meaningful data through the application of rational and critical thinking. Quantitative data analysis may include the ...

Exploratory research, as the name implies, intends merely to explore the research questions and does not intend to offer final and conclusive solutions to existing problems. This type of research is ...

Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as ...

All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies. This page focuses on the application of SWOT analysis in a business context as a part of ...

Purposive sampling (also known as judgment, selective or subjective sampling) is a sampling technique in which researcher relies on his or her own judgment when choosing members of population to ...

It has to be acknowledged that it is difficult to explain positivism research philosophy in a precise and succinct manner. This is because there are vast differences between settings in which ...

Action research can be defined as “an approach in which the action researcher and a client collaborate in the diagnosis of the problem and in the development of a solution based on the diagnosis”[1].

Research methods is a broad term. While methods of data collection and data analysis represent the core of research methods, you have to address a range of additional elements within the scope of your ...

Applied research “aims at finding a solution for an immediate problem facing a society, or an industrial/business organisation, whereas fundamental research is mainly concerned with generalisations ...

There are many types of literature review. The choice of a specific type depends on your research approach and design. The following types of literature review are the most popular in business studies ...

Inductive approach, also known in inductive reasoning, starts with the observations and theories are proposed towards the end of the research process as a result of observations[1]. Inductive research ...

Research philosophy is a vast topic and here we will not be discussing this topic in great details. Research philosophy is associated with assumption, knowledge and nature of the study. It deals with ...