Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product ...

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s ...

You might be wondering what type of channels to focus on. Before we address how to decide, we recommend exploring the plethora of channels available by doing competitor research and looking into B2B ...

So what about high-value B2B products? We know that a B2B purchase is more complex than a B2C one. The time-to-purchase tends to be much slower and there are usually multiple decision-makers involved.

Before we jump in, it’s important to note that we asked agencies to provide us with financial data from their most recently closed financial year. 30.9% of agencies end their financial year in ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

Data can be a true goldmine when used effectively. Rather than using it as a tool to leverage, you should view data-driven marketing as a strategy. So why is it important? In short, data drives ROI.

Today’s buyers are informed and empowered, often making up to 81% of their purchasing decision before ever engaging with a salesperson. This monumental shift isn’t just about the availability of ...

As businesses look ahead to 2025, Hannah Stringer, Marketing Director, Moneypenny, shares her insights into the key trends shaping the future of B2B marketing. Moneypenny, a telephone answering and ...