The physiological and psychological effects of caffeine are well-studied. Caffeine activates the sympathetic nervous system ...

Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?

Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today ...

PepsiCo had previously dabbled its feet in the gut health soda category with Soulboost in 2021, but ditched the brand after ...

The Portman Group, the alcohol industry’s self-regulator in the UK, wants to help brands deliver responsible sampling and ...

Starbucks is no longer the world’s most valuable restaurant brand, according to a new report from Brand Finance, a brand valuation consultancy. But is it still the number-one coffee spot? For decades, ...

Our weekly round-up of beverage NPD is here to inform and inspire, as innovators push boundaries and look for where the biggest trends are emerging. Dash Water, which makes fruit-infused soft drinks, ...