Omnicom and Interpublic Group (IPG) recently announced a historic merger, creating a powerhouse that now commands 15.5% of the global advertising market, surpassing rivals WPP (14.8%) and Publicis ...

MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...

Beyond the headlines: Examining the IPG-Omnicom merger’s impact on clients, competition, and creativity. In accordance with ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity for Publicis. In an internal video to staff, Sadoun said such an ...

Forget the Year of Mobile – we're living in the decade of AI. Artificial intelligence of all types, not just the generative type, has continued to be the talk of marketing for the past 12 months.

In what portends to be a watershed moment for global advertising, Omnicom Group and Interpublic Group (IPG) have unveiled their intention to forge a $31 billion advertising colossus—a union that would ...

The Enforcement Directorate (ED), India's premier agency investigating money laundering and enforcing foreign exchange laws, conducted raids at 19 locations across Mumbai, Delhi, and Gurugram as part ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

If seeing is believing, it looks like the '90s are making a comeback. When ‘90s rapper Vanilla Ice popped up in this spot for New Zealand beer Export Ultra, for a second, Ad Nut literally did think we ...

Christian Kimberley-Bowen, former global lead, agency development at X, has joined Pinterest as senior global agency lead for ...

The end of the year is an ideal time to reflect on the many changes that have occurred over the past 12 months. In the marcomms industry, this reflection includes assessing all the promotions, hires, ...

Spikes Asia is where the best of APAC creativity is celebrated, and for Korean independent agency Ideot, this was a key moment to shine when it picked up two Bronze Spikes in the Direct and Outdoor ...