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In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits ...
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product ...
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when ...
Two of China’s senior agency leaders, Benjamin Condit, CEO of Mindshare China, and Benjamin Wei, CEO of EssenceMediacom China, are set to exit their roles, Campaign has learned. The departures come ...
After more than 10,000 interviews, and the tracking of 623 brands across 10 sectors, Samsung emerged on top, followed by leading ecommerce platform Shopee (2), automotive major Toyota (3) and health & ...
Under Lex Bradshaw-Zanger’s leadership, L’Oréal’s global portfolio has flourished. The brand welcomed iconic brands like Aesop and 3CE into new Southeast Asian markets. Under his belt, innovative ...
Some might say leading marketing at a banking giant like ANZ is an easy ride. Astrud Burgess has proven it’s anything but—raising the bar since taking over from Sweta Mehra, and making big results ...
Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.
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